Take a VR tour of the iNext at CES - BMW EV Hub Forum
 
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post #1 of 10 (permalink) Old 12-28-2018, 09:12 AM Thread Starter
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Take a VR tour of the iNext at CES

BMW will be bringing a virtual reality rig of their iNext concept to the CES show that starts in January. This new model is meant to be a precursor to future BMW products that are unlike anything they have made before. The augmented simulation will allow visitors to fully experience what the car is like and is scheduled for release in 2021. https://www.topspeed.com/cars/car-ne...-ar183876.html
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post #2 of 10 (permalink) Old 12-28-2018, 05:40 PM
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VR displays do little for potential owners, its just another from of marketing that won't scare away customers in ways that traditional forms do.
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post #3 of 10 (permalink) Old 12-29-2018, 12:43 PM
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Many automakers have said that newer electric models wont even be sent to showrooms at dealers. This means that opportunities like this may be one of the only chances that interested buyers have to get some more hands on time before placing an order.
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post #4 of 10 (permalink) Old 12-31-2018, 04:21 PM
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Attendees start by driving the car themselves, after which they can put it in the fully autonomous ‘Ease’ mode and let the car drive itself.
^ with an experience like that I guess it would help win over consumers from other brands and their displays but badge bias will always play in. What you can get at BMW can't be had at Audi and definitely not at Benz. I guess we should be expecting brand reps to walk around with clip board to generate even stronger leads.
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post #5 of 10 (permalink) Old 01-02-2019, 09:11 AM Thread Starter
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Could interested buyers not place an order and then decide to cancel/refund it once they get the chance to see it/drive it. I'm sure dealers wouldn't have a difficult time in selling through these pre configured models.
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post #6 of 10 (permalink) Old 01-03-2019, 03:28 PM
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Hard to say, from my experience it varies from dealer to dealer and even right down to who you're dealing with.
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post #7 of 10 (permalink) Old 01-07-2019, 10:07 AM
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Most of the time deposits are refundable, so that could be a strategy for buyers on the fence. But there are bound to be a good number of pre orders that don't translate to sales anyways.
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post #8 of 10 (permalink) Old 01-21-2019, 12:44 AM
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It all comes down to sales volume of the dealer.

I haven't come across one located in a good area that wouldn't let you refund. Even if they don't, you can always sell you "spot" down the road.
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post #9 of 10 (permalink) Old 02-10-2019, 12:17 PM Thread Starter
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Since there will be less additional options and features with EV's, it should be easier to find a pre-configured model to your liking. With just the one powerplant its just a matter of color preference.
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post #10 of 10 (permalink) Old 02-13-2019, 06:52 PM
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Less compared to traditional ways and means of configuring vehicles but I think that only means automakers have to get creative and come up with innovative ways to get people engaged. Alpina or some package offering to that effect could work.
Aftermarket tuning companies like Hamann working with BMW would be great to see but with that comes great risk for BMW to take on.
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